Pin Your Best Post (and Why It Matters)

5-Minute Marketing Tip

You only have 5 seconds to make a lasting impression on social media. That’s exactly the kind of impact your pinned posts on social media can make.

Think of pinned posts like the digital welcome mat to your brand. Whether someone stumbles upon your Instagram or Facebook page from a Google search, a share, or a hashtag—your pinned content is their first impression. Let’s learn how to make it count.

What Should You Pin?

📌 Your Best Post: This could be the one with the most engagement, highest view count, most helpful info, or the clearest explanation of what you do.

📌 Your Current Promo or Offer: Are you running a limited-time discount, giveaway, or product launch? Pin it so no one misses it.

📌 Your Business Story or About Post: New followers love knowing who’s behind the brand. A well-crafted “meet the maker” or brand story post builds connection and trust.

📌 Customer Testimonials or UGC: Show real people loving your product or service. Social proof is powerful.

Platforms That Support Pinning:

  • Instagram: You can pin up to 3 posts to the top of your profile grid.

  • Facebook Pages: Click the three dots on a post and select “Pin to Top of Page.”

  • TikTok: You can pin up to 3 videos to the top of your profile.

  • Twitter (X): Pin one post to the top of your feed.

Why It Works

✅ Increases Visibility of key information
✅ Drives More Clicks to featured offers
✅ Establishes Brand Identity instantly
✅ Reduces Confusion about who you are and what you sell

Whether you're a candle maker, photographer, or coffee shop owner—your audience is busy. Make it easy for them to find what they need, learn who you are, and take action.

Galee Khaumarketing, social media, instagram, facebook, meta, tiktok, twitter, x, small business, consulting, advice, tipsComment